Reklaim Ltd. (TSX.V: MYID) (OTCQB: MYIDF) Provides Fully Compliant Data Solutions to Brands While Rewarding Consumers
Oct 21, 2022
- Privacy regulations and changes in mobile apps reduce the supply of traditional data, leading to increased demand for new, fully compliant data solutions
- Reklaim offers a platform that rewards consumers for granting data access, produces verified datasets that marketer’s access for a fee
- Up to 30% of data being bought and sold in the market today is “dead” due to email bouncing, mobile ID deprecation, “Do Not Call” lists, and blacklisted IPs
- Reklaim’s solutions reverse the “bad data” trend with verified information consumers actively choose to share
- Market increase for data platforms is expected to increase from $1.42 billion in 2022 to $6.94 billion in 2029 at a CAGR of 25.4%
The days when companies collected consumer data and sold it to advertisers without their consent are rapidly ending as privacy regulations expand worldwide (https://ibn.fm/1EIxu). In addition, tech companies are taking action to reduce data mining by mobile applications (https://ibn.fm/4aqS2) drastically.
At the same time, advertisers still need data to fuel marketing strategies, leading to a growing demand for fully compliant consumer data solutions. Reklaim (TSX.V: MYID) (OTCQB: MYIDF) addresses that demand with a privacy-compliant identity ecosystem that gives consumers options to earn from their…
NOTE TO INVESTORS: The latest news and updates relating to MYIDF are available in the company’s newsroom at https://ibn.fm/MYIDF
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