Paris La Defense Arena Partners With Dating App Once to Redefine Audience Experiences
Feb 10, 2024
The partnership aims to reshape the landscape of audience engagement by seamlessly integrating entertainment, connectivity, and mindful engagement.
Hong Kong - February 10, 2024 —
Xeanco Limited has announced a strategic partnership with Paris La Defense Arena, paving the way for a groundbreaking collaboration with dating app Once.
As an official experiential partner of Paris La Defense Arena, Once will elevate live experiences for up to 43,000 attendees. Starting January 2024, with award-winning pop artists Black Eyed Peas and Taylor Swift, Once will curate interactive activities within and around the venue. The fan events include pre-concert dance arcade machines, interactive photo booths, and audience dating games.
Paris La Defense Arena, inaugurated in 2017, is a testament to architectural innovation, featuring the world's biggest interactive giant screen spanning 1,400 sqm, equivalent to seven tennis courts. The arena's aluminum and glass scales exterior offer an immersive backdrop for various events, featuring cutting-edge technology and exceptional acoustics.
Founded in 2010 by Clementine Lalande in France, Once underwent a notable rebranding effort following its acquisition by Dating Group in 2021. Managed by Xeanco Limited, the app has experienced exponential growth, positioning itself as a trailblazer in the mindful dating movement.
Once app distinguishes itself through a deliberate approach to dating, offering users a single carefully curated match daily. This distinct approach prioritizes quality over quantity and provides a more meaningful and intentional dating experience. The collaboration with Paris La Defense Arena aligns seamlessly with Once's goal of creating memorable connections in diverse settings.
Over the next six months, Once will play a vital role in taking major music and sports events at Paris La Defense Arena to the next level, amplifying the overall experience for audiences. This endeavor underscores Once's dedication to enriching the lives of its users beyond the digital realm, creating lasting memories in various cultural and entertainment contexts.
For more information about Paris La Defense Arena, please visit www.parisladefense-arena.com.
About Paris La Defense Arena:
Paris La Defense Arena, located in Nanterre, has been a renowned venue since its opening in 2017. Its world-class facilities, including the biggest interactive giant screen and innovative technological features, make it a hub for unforgettable events. The arena, set to host Olympic and Paralympic swimming and water polo events for Paris 2024, has witnessed performances by award-winning global artists like Paul McCartney, Mylene Farmer, and Pink.
Contact Info:
Name: Katherin Navarro Brand
Email: Send Email
Organization: Xeanco Limited
Website: https://www.getonce.com/
Release ID: 89121191
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