Conversational Marketing Chat-Bots Expert Tips/Advice – Amazon Article Published
Apr 13, 2021
A new article from Amazon's Alexa blog provides insights and tips into the use of conversational selling and chat-bot services from industry expert and founder of The Bot Lab, Eliav Cohen.
Burien, United States - April 13, 2021 /PressCable/ —
Amazon’s Alexa blog has published an interview with conversational marketing expert Eliav Cohen, the founder of conversational marketing agency The Bot Lab.
More details can be found at: https://thebotlab.io
The new Amazon Alexa blog is entitled ‘Conversational Selling: The New Way to Boost Your Sales’, and provides insights from Mr. Cohen as a subject-matter-expert in the field.
Conversational marketing/selling is the process of engaging with customers and prospects in real-time dialogue. The aim of conversational selling is to reduce the lead-to-sales timeframe by eliminating the delay between inquiry and reply.
In the past, conversational selling was labor intensive, as it required company representatives to host the conversation. More recently, AI has seen the rise of smart-bots that can fulfill the role in the online space, and Amazon’s recent interview with The Bot Lab focused on this growing technology.
In the interview, Mr. Cohen offered three key takeaway points: set expectations from the start, focus on context, personalization, and speed, and it doesn’t matter if companies use chat-bots or live representatives.
When using chat-bots, Mr. Cohen encourages businesses to be honest about the capabilities of the technology. “Many of our enterprise customers have bots that can answer almost any question but still give the option to book a meeting or chat with a live rep with a button,” Cohen says. “It’s also important to let people know if the bot is still learning and that if they don’t get the answer they are looking for, they’ll be routed to chat with a live person.”
Mr. Cohen also stated that effective conversational selling comes down to three key factors: context, personalization, and speed. A personal and relevant conversation is just as important as ensuring that the customers’ questions are satisfactorily and efficiently answered.
Finally, Cohen stated that as long as customers have their questions answered, they don’t care if they are talking to a chat-bot or a real human. Chat-bots provide an efficient and cost-effective means for many businesses to provide a conversational selling service.
Eliav Cohen, founder of The Bot Lab stated: “Customers and prospects want an experience that is both personalized and contextual while giving them the opportunity to get their one or two questions answered now, while they are on the website.”
Interested parties can learn more by visiting: https://thebotlab.io
Contact Info:
Name: Lindsay Angelo
Email: Send Email
Organization: The Bot Lab
Address: 2825 SW 170th St, Burien, WA 98166, United States
Website: https://thebotlab.io/
Source: PressCable
Release ID: 89005035
More News
‘The Imaginary Invalid’ Broadway Review: Molière Gets Clowned By A Winning Bill Irwin
The La-Z-Boy-style brown leather recliner that’s a focal point of Bill Irwin’s The Imaginary Invalid opening tonight on Broadway doesn’t really mesh with the eye-popping 17th Century French frills and finery that suggest a stage invasion of brilliantly plumed vainglorious peacocks, but no matter. Irwin knows how to clown an audience, and in this enjoyable, […]
Trump ordered to answer questions under oath in BBC lawsuit
Trump is suing the BBC over an episode of Panorama that edited together two different sections of a speech he gave in 2021.
Julie Andrews Makes Rare Appearance After Retiring From Onscreen Roles
Julie Andrews was certainly not late—everyone else was simply early. Nearly three months after the Princess Diaries alum shared that she had retired from onscreen acting roles, she made a rare...
Which "It's The Great Pumpkin, Charlie Brown" Character Are You?
Don't worry, I won't give you rocks for trick-or-treating with me. View Entire Post ›
What Happened to Joan Smalls & Candice Swanepoel? Alleged Instagram Comments Reveal Falling Out Between Victoria’s Secret Models
Joan Smalls and Candice Swanepoel are two of the most iconic Victoria’s Secret models of all time and they also […] The post What Happened to Joan Smalls & Candice Swanepoel? Alleged Instagram Comments Reveal Falling Out Between Victoria’s Secret Models appeared first on Just Jared - Celebrity News, Entertainment News & Photos.
Everything the Glee Cast Has Said About the Reboot
The cast of Glee might be heading in a new direction. After it was confirmed that Disney+ and Hulu have placed a series order for a Glee reboot, the O.G. stars of the Fox musical show admitted the...
‘Nobody Wants This’ Creator Erin Foster Responds To Adam Brody’s “Free Palestine” Comments: “It’s Complicated”
As Nobody Wants This returns to Netflix for Season 3, Erin Foster has addressed Adam Brody’s recent comments on the Israel-Hamas conflict. The series creator recently explained that although she does “disagree” with the star of her 6x Golden Globe-nominated romantic-comedy, Brody is “entitled to a different opinion” from hers, following his “Free Palestine” comments. […]
‘Fixer Upper’ to Return With New Spinoff Series as Chip & Joanna Gaines Renovate a Mansion
Fixer Upper is making a comeback! It’s been a year since the last installment, Fixer Upper: Colorado Mountain Home, and […] The post ‘Fixer Upper’ to Return With New Spinoff Series as Chip & Joanna Gaines Renovate a Mansion appeared first on Just Jared - Celebrity News, Entertainment News & Photos.
The Polarizing Pants Trend Celebrities Are Making Chic This Fall
Earlier this year, we predicted that balloon pants would begin replacing wide-leg styles. Now both designers and celebs are proving us right. Balloon pants are characterized by a voluminous leg...
McDonald’s Reveals McRib Return Date for 2026, But Only Six Cities Are Getting It Right Now
The McRib is coming back to McDonald’s this month, but not everyone will get to enjoy it. The beloved pork […] The post McDonald’s Reveals McRib Return Date for 2026, But Only Six Cities Are Getting It Right Now appeared first on Just Jared - Celebrity News, Entertainment News & Photos.
Joe Perry Bows Out Of Tonight’s Hollywood Vampires’ Flick West Coast Debut As Aerosmith Ramps Up For Hollywood Bowl Gigs
If you were planning on catching the West Coast debut of the Hollywood Vampires’ documentary tonight at the Newport Beach Film Festival, be warned Joe Perry will not be in the sold out Lido Theater. While info for the 8 pm PT showing of the Daniel E. Catullo III helmed Unleashed Spirits: The Rise of […]
Meghan Markle’s Father Thomas Markle is Being Investigated After Brother’s Alleged Discovery: Here’s Why
Thomas Markle is reportedly being investigated on serious claims. The 82-year-old estranged father of Meghan Markle was found to be […] The post Meghan Markle’s Father Thomas Markle is Being Investigated After Brother’s Alleged Discovery: Here’s Why appeared first on Just Jared - Celebrity News, Entertainment News & Photos.
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.